Sponsoring Junior Ginetta

There are plenty of marketing opportunities for sponsors in Junior Ginetta racing, especially events support the HiQ British Touring Car Championship. Although not receiving the same level of media attention or spectator interest as higher profile categories of racing, the same marketing principals apply.

Sponsors can use Junior Ginetta racing for:

- exposure and awareness
- promotional activity
- image building
- media campaigns
- addressing a specific target audience
- corporate hospitality

The most effective way to use a Junior Ginetta racing sponsorship is to base it around strong brand identification on the driver and the race car and then use photographs in advertising and marketing materials. Promotional activity at race events is also effective in addressing spectators, while personal appearances and endorsements by young Junior Ginetta drivers can also be effective if used in the right way. Because the Championship is closely linked to the HiQ British Touring Car Championship, sponsors are able to take advantage of official corporate hospitality facilities at each race.